Magnolia Uses OWNZONES to Increase Global Reach, Gain In-Depth Audience Insights (HITS)
In 2016, Magnolia began its move into the OTT video market to earn new revenue and further monetize its vast, burgeoning content library. However, they soon encountered the inevitable challenges that accompany OTT video supply chains.
Magnolia implemented OWNZONES Connect, a proprietary, cloud-based media logistics solution, to tackle their unique challenges and requirements.
With Connect, Magnolia built its services around a multi-platform strategy, delivering device-optimized audio and video to web interfaces and app-based distribution.