DXC Technology Acquires SAP Customer Experience Expert Bluleader (HITS)

End-to-end IT services firm DXC Technology has acquired Australia-based consulting company Bluleader, giving DXC an expert in SAP Customer Experience (CX) solutions. The acquisition will strengthen DXC’s SAP practice, DXC Oxygen, providing clients with integrated solutions across the SAP Customer Experience portfolio, the company said. Bluleader recently won SAP 2019 CX Partner of the Year ANZ and 2019 CX Partner of the Year APJ honors.

“The acquisition of Bluleader is an integral part of DXC’s commitment to continue to grow and invest in SAP-based customer experience solutions and more broadly our SAP practice, with the joint strategic goal of achieving our position as the number one SAP partner in Australia and New Zealand,” said Seelan Nayagam, managing director of DXC Technology in Australia and New Zealand. “With a strong track record of selling and implementing SAP CX Solutions, Bluleader will expand DXC’s customer portfolio and accelerate the growth of DXC’s Oxygen practice.”

The addition of Blueleader will help DXC better provide enterprise clients a complete view of their customers and deliver personalized customer experiences, DXC said. Bluleader’s CX innovations will be scaled globally to address CRM, eCommerce and eMarketing needs for DXC’s cliental.

“We are excited about expanding the reach of Bluleader into DXC’s diversified client base, so that our employees are engaged in interesting, challenging and career-enhancing projects,” said Robin Apfel, managing director of Bluleader. “This combination will enable us to leverage DXC’s market presence, intellectual property and expertise to expand the size and scale of Bluleader as part of DXC Oxygen’s Integrated Practice.”

Bluleader’s client portfolio includes Woolworths, Lion, Transport for New South Wales, Metcash, Rheem, Ausgrid, Fisher and Paykel Healthcare.

“Bluleader has grown to a team in excess of 80 CX specialists and we are proud to provide services to over 40 clients across Australia and New Zealand,” said Bluleader’s founder Marco Formaggio.