HITS

At the February 29 ITS Localisation event in London, representatives from Athena Consultancy, Blu Digital Group, Deluxe and Prime Focus Technologies will look ahead at what’s in store for the industry, in the panel “The Future as Seen by the Localisation Vendors and Technology Service Providers.”

This cross-section of vendors and technology service providers who operate across the content localisation industry will share what they see as the key opportunities for the industry over the next few years, as well as the potential pitfalls.

There are many complex issues to face, from labour strikes, the continued pressures on cost of living, Generative AI, cloud-based workflows, and competition for viewers. That’s without even thinking about legislative changes and ethical concerns around new technologies. It’s enough to make your head spin.

Yota Georgakopoulou, consultant with Athena Consultancy, Bobby Johar, global managing director of Blu Digital Group, Belén Agulló Garcia, director, operations program management at Deluxe and Nav Khangura, VP of business development for Prime Focus Technologies, will aim to offer some clarity on what’s in store.

ITS Localisation is the media and entertainment industry’s premiere localisation event, bringing together the industry’s top language service providers, content creators, artificial intelligence and machine learning companies, and network executives, to talk about the challenges facing media and entertainment, and share the latest solutions to meet them.

Attendees will hear from expert panellists and presenters who will be discussing the industry landscape following a tumultuous period, how artificial intelligence, voice technologies and machine learning are playing an ever more important role, and how the adoption of smart, targeted cloud-based solutions can help achieve greater workflow efficiencies.

ITS Localisation is presented by MESA in association with the Content Localisation Council and Smart Content Council, and sponsored by Dubformer, Iyuno, AppTek, EIDR, Blu Digital Group, OOONA, Papercup, and Deluxe.

For sponsorship opportunities, contact [email protected].