HITS

EditShare used a webinar on Jan. 31 to share its plans for 2024 and beyond this year.

After some significant changes last year, the company introduced viewers of the webinar, “EditShare: 2024 and Beyond,” to its full suite of products.

The company also provided insight on how what it offers customers will help them create more, faster; introduced viewers to its product team; explained how its products differ and work together, with a breakdown of internal and external stakeholders in the production process.

For “most of you who are in the content creation segment,” the VFX, editorial, post production and other work “can be incredibly detailed,” Lee Griffin, VP of global business development at EdiShare, told viewers. The workflow is also “incredibly detailed,” from start to finish, he said.

“EditShare plays a big part in this entire workflow,” he told viewers.

There are, meanwhile, “creatives within the building working collaboratively on building a show or a feature film or promotional content material,” Griffin said. “But the issue that we’ve always had is how do I share that securely outside of the building? And we’ve already seen that … one of the main reasons that people come to us is that they’re worried about their valuable or their sensitive content leaking out onto the web.”

That problem has already happened with the TV shows Game of Thrones, Orange is the New Black and other content, he pointed out.

The dilemma that needed a solution was how content can be shared outside of the building, he said. Also, “what else can I do outside of the building” that can integrate from the beginning to the end of the process?” he asked rhetorically.

Eric Wynalek, EVP of marketing and GTM strategy at EditShare, went on to show how the new EditShare workflow will expand with EditShare’s new products.

EditShare products that the company touted during the webinar included an integrated presentation tool that Dev Lachapelle, a senior product manager at the company, said makes it “easy to be able to create customized presentations and reels.”

She explained: “We’re not just talking like, ‘Oh, I can pick a background color that’s this color. We’re talking pixel by pixel. You’re able to kind of design exactly what you want your presentation to look like” and provide “insightful” analytics.

The company, meanwhile, highlighted EditShare’s Flow media asset management software, which she said comes with a new interface called EditShare One.

“For the next [FLOW] release, we’re going to have an organized menu,” said Lucy Seaborne, another senior manager at the company. “We’ll be able to show you a little bit of that at NAB coming up as well.”