HITS

At the Sept. 21 Entertainment Evolution Symposium (EES) in Los Angeles, Jenny Burke, EVP of advertising strategy for NBCUniversal, will deliver the opening keynote of the day, with “Under the Feathers at Peacock,” detailing the rise of the first-of-its-kind AVOD streaming service.

After years of espousing SVOD as the only way to launch successful streaming platforms, the industry has finally come around to the power of AVOD streamers. Two years ago, NBCUniversal bucked industry norms with the launch of Peacock, in a move that many of its biggest competitors are now seeking to emulate.

Burke will detail why AVOD is having its moment in the industry sunlight, and how AVOD platforms allow for bigger and better business opportunities with marketers of every size.

From ad experience and innovations to new data targeting capabilities, EES attendees will hear from one advertising’s best and brightest on what it takes to create a winning AVOD strategy, and get a sneak peek at what NBCUniversal thinks is the next frontier of the advertising industry’s future.

The Entertainment Evolution Symposium (EES), the annual gathering of industry innovators and thought leaders, all discussing the use of data to effectively blend physical and digital experiences across the global entertainment ecosystem, returns as an in-person event at The Skirball Cultural Center.

Presented by the Pepperdine Graziadio Business School Institute for Entertainment, Media and Sports (IEMS) and the Hollywood IT Society (HITS), the full-day symposium will be a closed-door event for audience member participation only. The event is sponsored by Iron Mountain, Signiant, Whip Media, Atos, Fortinet, FPT Software, invenioLSI, Perforce, Vision Media, and EIDR.

To get involved with future MESA events contact [email protected].