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Adobe on Sept. 21 introduced a lower-priced, mobile-only plan for its Premiere Rush video editing app globally, with U.S. pricing at $4.99 a month or $34.99 a year.

It is available through the iOS, Google Play and Samsung Galaxy app stores, Francis Crossman, Premiere Pro product manager, said during a virtual press conference ahead of the announcement.

“With this update, we’re giving mobile users the flexibility to pay only for the platform access they need by offering a Rush premium membership that includes mobile devices only,” he told reporters.

A recent update gives users unlimited free video exports on mobile, he pointed out, noting “mobile users now have more flexibility than ever before to create and share videos” using Premiere Rush.

“The new plan unlocks all the premium features and content on mobile and lets users sync projects to edit across mobile devices, including both iOS and Android devices [on] all supported phones and tablets,” he said.

And “mobile-only subscribers will still have access to the free starter plan on Rush desktop, which includes three free exports,” he added.

Customers interested in full access to mobile and desktop can purchase the Premiere Rush Single App plan on adobe.com for $9.99 a month, the company said.

Along with the lower-priced, mobile-only Premiere Rush plan, Adobe also spotlighted enhancements for its Premiere Pro video editing software and After Effects digital visual effects software during the virtual press conference

Adobe first previewed Premiere Rush for Creative Cloud users in summer 2018, initially calling it “Project Rush,”  and then launched it in fall 2018 as Premiere Rush. While unveiling it June 19, 2018, Adobe said the new app automatically syncs all of one’s digital workflows to the cloud, enabling them to be used anywhere, on any device. Project Rush is “the first all-in-one, cross-device video editing app that makes creating and sharing online content easier than ever,” Steve Forde, head of product management at Adobe, said at the time.

The app was “designed to connect the professional and the user together,” and the company is also “taking advantage of” the Adobe Sensei artificial intelligence and machine learning technologies to provide additional “creative flexibility,” he told reporters, during a virtual news briefing ahead of the VidCon conference in Anaheim, California at the time.

“Strength across Creative Cloud, Document Cloud and Experience Cloud” helped Adobe achieve total revenue of $3.23 billion in its third quarter (ended Aug. 28) — a 14 percent increase from a year ago, Shantanu Narayen, the company’s CEO and president, said on an earnings call Sept. 15. “Q3 Creative Cloud performance was outstanding, with net new” Creative Cloud annual recurring revenue of $360 million and revenue of $1.96 billion, he said.

The company plans to host its Adobe MAX conference virtually Oct. 20-22. Adobe plans to showcase new Creative Cloud products and services during the conference, Narayen said.