Whip Media EVP to Talk Supply Chain Disruption Sept. 24
Demand for original programming is at an all-time high, subscribers are using more streaming platforms and devices than ever before, and traditional windowing strategies have gone, well, out the window, with premium VOD becoming more prevalent than ever before.
Making sense of constantly shifting user behaviours, and guaranteeing the right content on the right services on the right devices has never been more crucial. On Sept. 24 at 11 a.m. PT, Whip Media Group’s EVP of sales Bill Woods will help you make sense of it all, with a focus on reinventing the content supply chain to optimise global distribution, in the webinar “Welcome to the Age of Accelerated Digital Distribution.”
“As digital distribution accelerates, manual processes and siloed workflow are no longer sufficient to handle the huge volume of content that consumers demand,” Woods said. “This webinar will go beyond discussing the obvious need to re-imagine the content supply chain through automation and centralised system integration and management.
“We will overlay the new requirement to capture unique data insights and use that data to understand what content should be licensed on what platform to maximise revenues; and for original content, how to predict market demand in advance of initial air date that could impact licensing and marketing decisions.”
His perspective will stress the importance of integrating unique insights to improve performance, and he’ll explain why manual processes, disconnected suppliers, and siloed workflows just won’t cut it in this dynamically changing landscape. He hopes attendees will leave understanding why the audience wants to see new entertainment in advance of the initial air date, and how revenue can be maximised by examining viewer affinity, engagement, and sentiment.
To register for the webinar, click here.