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MicroStrategy Touts HyperIntelligence Benefits and Future Offerings

MicroStrategy’s HyperIntelligence advanced “Zero-Click” analytics brings instant insight directly to users within the tools and applications they use on a day-to-day basis to do their jobs, and the firm continues to make enhancements and widen its HyperIntelligence products with new offerings including HyperSDK, coming soon, according to Saurabh Abhyankar, chief product officer at MicroStrategy.

“The adoption of analytics still kind of peaks out at somewhere between 10 and 30 percent at any given organization,” he said Sept. 3 during the webinar “Make Any Enterprise Application Hyperintelligent.

Prior to introducing its HyperIntelligence technology in 2019, “what we realized was the simple fact that [people] don’t want to” adopt analytics, he told viewers. “They’re too busy using the applications that they already use,” he said, explaining: “They’re in Excel, they’re in Outlook, they’re in Salesforce, they’re in the custom enterprise application that you just employed yesterday…. But the truth is they’re busy in the applications that they use all the time and they don’t really want to jump out of those applications and go to a custom dashboard. They often don’t know where to search.”

And so “the reason we built HyperIntelligence was we realized that we needed to find a way to bring the intelligence to the applications that these people use all the time and we had to do it at scale,” he said, adding: “We had to find a way to do it so that you’re not writing custom code” all the time.

MicroStrategy set out to find a way to generate data for different applications and then “inject that [data] into whatever application” somebody is using at any given time, he explained.

Since its launch, HyperIntelligence has been bringing analytics to more people than ever before and transforming the way people across the enterprise make decisions. Whether they are browsing the web, checking email in Outlook or running to a meeting with only a mobile device, HyperIntelligence was built to deliver contextual insights and answers, according to MicroStrategy.

HyperIntelligence can supercharge enterprise applications — whether an organization is looking to make its salesforce stronger, its browsers better, or their customer relationship management sharper, MicroStrategy says.

A key element of HyperIntelligence are “cards,” predefined collections of attributes and metrics that provide at-a-glance summaries of specific topics on web browsers or mobile devices.

Data on those cards get “injected into” the applications that people are using, Abhyankar noted. Organizations can roll out cards covering everything that makes their business tick—whether it’s people, places, things, concepts, products or processes, according to the company.

“To do HyperIntelligence, you build these very focused cards about the things that matter in your business and then, just like magic, they show up in those other applications.” Abhyankar told viewers.

He went on to provide a demonstration of HyperWeb, the web-based version of HyperInterintelligence running in a browser, noting it, for now, plugs into Google Chrome or Microsoft Edge browsers. There is also a mobile version  that runs on iOS and Android, and there is also an Office add-in, he noted.

“There is no practical limit on the number of cards,” he said, also pointing out over 200 different data sources are supported now. In addition, HyperIntelligence has a “robust security architecture,” he told viewers.

The demos he showed were “just the tip of the iceberg,” he said, noting “we run in probably… hundreds of thousands of different potential web applications [and], as long as you have a web-based interface, for  the most part, HyperIntelligence will work on top of that.”

In addition, “we do have plans to integrate with Safari,” Apple’s web browser on HyperWeb, Nida Imtiaz, product manager at MicroStrategy, told viewers.

Turning to where else MicroStrategy is going next with HyperIntelligence, Abhyankar pointed to a new offering that adds the ability to create color coding for data based on a specific “threshold” a user sets. For example, it can provide data in red if something is overdue or green if it is not overdue, he said, noting this allows the user to easily focus on what specific parts of the data he or she is most interested in.

Also new is HyperSDK, which he said provides the “answer to a very common question that we get, which is: What if I want to have Hyper running in my enterprise application that I control and I don’t want my end users to have to install a plug-in.”

HyperSDK is coming soon, but he didn’t specify exactly when, and said it “will be compatible with Safari, Chrome, Edge and Firefox” browsers.

HyperSDK “will allow our customers anywhere, like OEMs … even if they have very secure policies at their company” because it will allow them to “still leverage” HyperIntelligence “by deploying or embedding this SDK to their web applications…. with just a short snippet of code,” according to Imtiaz.