HITS

Western Digital Enables Advanced Automotive Systems with New 3D NAND UFS Embedded Flash Drive (HITS)

Addressing the demand of advanced automotive systems such as Advanced Driver-Assistance Systems (ADAS) and autonomous vehicles, Western Digital has introduced the first 3D TLC NAND automotive embedded UFS flash drive (EFD), expanding its portfolio of high-quality, high-endurance automotive storage solutions.

The Western Digital iNAND® AT EU312 EFD is based on the established UFS 2.1 interface and delivers high capacities and up to 2.5 times the performance of the company’s previous e.MMC-based products, while maintaining the rigorous quality and reliability levels required for automotive-grade devices.

Connected vehicles require fast and reliable data storage in increasingly higher capacities to support the vast amounts of data being generated, analyzed and accessed by digital cluster, infotainment, 3D map and navigation, telematics, ADAS applications, augmented reality and other advanced automotive systems. The Western Digital iNAND AT EU312 EFD is designed to operate in V2X environments, both in vehicle and infrastructure systems, that are constantly generating and streaming data for real-time and offline data analytics.

“As modern vehicles add more data-rich capabilities, such as machine vision, 3D mapping, multi-camera and multi-sensor-based systems and AI-driven databases, the need for bigger, faster, more reliable data storage has skyrocketed,” said Oded Sagee, senior director, product marketing, Western Digital. “Leveraging more than 16 years of automotive design experience, including advanced 3D TLC NAND technology built with Western Digital’s own NAND flash controllers, firmware and assembly and test, the new Western Digital iNAND AT EU312 EFD provides automotive OEMs and tier-one manufacturers the scalability in storage capacity, performance and reliability that will be the foundation of future mobility experiences.”